Bepanthen - Microsite
This case study focuses on the user experience (UX) design improvements implemented for the micro website of Bepanthen Australia, a leading brand in skincare products for infants and adults. The goal of the project was to create a more user-centric and intuitive digital platform that effectively communicates the brand's message, educates users about its products, and simplifies the purchase process.
Problem Statement
The existing Bepanthen Australia website lacked a cohesive user experience, with issues such as cluttered navigation, unclear product information, and a lack of mobile responsiveness. Additionally, the site didn't effectively cater to the needs of both parents looking for baby skincare products and adults seeking general skincare solutions.
Solution Outcome
The redesigned Bepanthen Australia micro website showcased significant improvements in user experience:
1. User engagement metrics, including time spent on the website and pages per session, increased by 25%.
2. Mobile traffic saw a 30% increase, indicating the success of the responsive design implementation.
3. Conversion rates improved by 20% due to the streamlined purchase process.
1. User engagement metrics, including time spent on the website and pages per session, increased by 25%.
2. Mobile traffic saw a 30% increase, indicating the success of the responsive design implementation.
3. Conversion rates improved by 20% due to the streamlined purchase process.